Best Labor Day Deals on New Cars for 2025
Safe, reliable models at good prices
Labor Day weekend is typically one of the biggest car-shopping holidays of the year as dealerships make way for next-year cars. And based on our analysis, this year looks to be no exception.
To find the best car deals for Labor Day, Consumer Reports’ analysts studied national incentives and pricing. We concentrated on those models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety, to make sure that the featured cars, SUVs, and trucks represent smart buys. (See CR’s car ratings.)
All models featured below have nationwide incentives that are good until at least Sept. 2, 2025, ranging from $1,500 to $10,000 off the manufacturer’s suggested retail price. And that doesn’t take into account potential tax credits on EVs (which expire Sept. 30, 2025). We filtered out models expected to sell for over $50,000 even with the available discounts. That means each is available, with negotiation, for less than the average price of a new car today.
If you’re considering pre-owned, browse CR’s Used Car Marketplace.
CR's Build & Buy Car Buying Service
In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.
