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FROM THE PRESIDENT

Maximize your home's value

Consumer Reports helps homeowners leverage their most valuable asset in a recovering real estate market

Consumer Reports Magazine: January 2015

Marta L. Tellado

It’s been seven long and difficult years since the collapse of the U.S. housing market. But with recovery underway, more consumers are thinking about selling what is, for many, their single most valuable asset: their home.

That’s why we offer sound advice on how best to leverage the value of your home if you choose to sell now. Our exclusive survey of real estate agents covers all of the techniques that are helpful and uncovers all of the traps that can befall homeowners when trying to sell. For example, 27 percent of agents said they know of at least one broker who tried to persuade a client to sell a home for less than it was worth.

In "How to Make your Home 10% More Valuable," we explain how to maximize your home’s selling price—or improve its value, even if you’re not selling. We found that homeowners who made all of the right fixes before putting their homes on the market and chose the right moment to list them could make, on average, 12 percent more on the sale.

Regardless of the industry, the product, or the service, we pride ourselves on marketplace knowledge. Sometimes that means advocating for fair housing policy and against predatory lending. Other times it means equipping you with the tools you need to make wise decisions. The bottom line is that Consumer Reports will continue to champion your rights relentlessly.

—Marta L. Tellado, President and CEO

Editor's Note:

This article also appeared in the March 2015 issue of Consumer Reports magazine.



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