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If you want to reduce stress and stretch your tight budget dollars this holiday shopping season, skip Black Friday and start hunting for bargains when black cats are still in vogue.
As we've previously reported, the annual doorbuster ritual that has traditionally taken place on the Friday after Thanksgiving to mark the start of the Christmas shopping season has already lost a lot of its luster in recent years, thanks to overhyped bargains and sometimes surly crowds.
The significance of Black Friday as the Super Bowl of shopping has also diminished, as more retailers have jumped the gun. A few years ago, retailers started releasing their early Black Friday deals during Thanksgiving week, says Phong Vu, CEO of DealScience.com, which tracks the discounts and deals on 13,500 brands offered by 360 retailers, including Amazon, Best Buy, and Dick's Sporting Goods.
The time frame seems to keep moving up. Phong says that two years ago, retailers started releasing early Black Friday deals at the end of the first week of November, and last year, Amazon and Walmart started releasing them on the first day of November.
"This year, we'll likely see Black Friday sales starting before Halloween," Phong said.
The trend is all about retailers fighting for a bigger piece of your pocketbook in today's relatively stagnant economy. The American dream of 80 percent of consumers is homeownership and paying down debt, according to a biannual national survey of 1,700 shoppers by WSL Strategic Retail, a New York-based consulting firm.
That mirrors the findings of our own recent study of 1,006 Americans' buying habits by the Consumer Reports National Research Center. We found that, while consumers are opening up their wallets more, the recession and slow-motion seven-year recovery has had a major impact on our buying habits. Shoppers are more frugal, pragmatic, and interested in saving on everything. Tax refunds and imaginary lottery windfalls are now earmarked to pay down debt.
"What retailers know is that most shoppers have a certain amount to spend for the holidays, and whoever gets that money first wins, because when the money runs out, the consumers stop shopping," Candace Corlette, president of WSL, said.
Corlette says that retailers want to get their dollars before Black Friday, and that's why their sales are now starting right after Halloween. "By next year, we won't be talking about Black Friday as an event anymore," Corlette said.
Interested in saving, but having trouble budgeting? Start with our guide to budgeting and saving.
To get the biggest gift-giving bang for your holiday budget bucks, plan a smart shopping strategy using these key techniques.
—Jeff Blyskal (@JeffBlyskal on Twitter)
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