Best New Car Deals for Memorial Day

Big savings can still be found on select cars and SUVs

2021 Nissan Altima Photo: Nissan

Memorial Day weekend is traditionally one of the best times of the year to buy a new car, with deep discounts and low finance rates readily available.

Things are a bit different this year, due to limited new car inventory caused by the pandemic and most recently the global microchip shortage. There are still some great deals available now through the end of May, but you need to know where to look. That's where we come in.

To identify standout deals, Consumer Reports’ analysts studied nationwide new car incentives and discounts that represent savings below the sticker price.

To make sure the featured cars represent smart buys, we concentrated on models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings.)

The deals highlighted here are currently available and last until at least June 1.

Some models that have come up short in Consumer Reports’ testing are being advertised with tempting deals. That underscores the need for shoppers to do their research and not be swayed by the savings alone.

More on Buying a Car

The cars listed below—all 2021 models—appear in descending order of the potential savings off the manufacturer’s suggested retail price. To show specific pricing examples, we spotlighted specific, popular versions.

The savings span from 22 percent to 12 percent off the original MSRP—and this typically holds true across the model range. There will probably be regional deals that outshine these national offerings. They can be found through our Build & Buy Car Buying Service.

Specific pricing details on these versions and other trim variations are available on our model pages, along with complete road tests, reliability, owner satisfaction, and other key information.

CR Members will see the car ratings and discount pricing details below when logged in.

See all current Best New Car Deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

CR's Build & Buy Car Buying Service

When buying a car, in addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of over 12,000 participating dealers provide upfront pricing information and a certificate to receive guaranteed savings off MSRP (in most states).

The pricing information and guaranteed savings include eligible incentives. Consumer Reports members have saved an average of $3,218 off MSRP with the Build & Buy Car Buying Service.

Nissan Leaf: 22% Off

Buick Encore: 20% Off

Buick Enclave: 16% Off

GMC Acadia: 15% Off

Nissan Altima: 15% Off

Hyundai Kona: 14% Off

Nissan Maxima: 13% Off

Toyota Avalon: 13% Off

Toyota Camry: 13% Off

Kia Sportage: 12% Off

Tips for Buying a New Car

There are a lot of things to consider when buying a new car. On the "Consumer 101" TV show, Consumer Reports expert Kelly Funkhouser explains to host Jack Rico what to look for before taking a test-drive.


Jeff S. Bartlett

A New England native, I have piloted a wide variety of vehicles, from a Segway to an aircraft carrier. All told, I have driven thousands of vehicles—many on race tracks across the globe. Today, that experience and passion are harnessed at the CR Auto Test Center to empower consumers. And if some tires must be sacrificed in the pursuit of truth, so be it. Follow me on Twitter (@JeffSBartlett).