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Worst Deals on New Cars Right Now

Some models are in such demand that consumers are paying well above the sticker price for them

2026 Toyota RAV4 front, parked by an orange tree
The 2026 Toyota RAV4 is selling for about 4 percent over the sticker price nationwide, on average.
Photo: Toyota

If you have your heart set on buying a new car this year, be prepared to pay significantly more for some models–or choose one that isn’t in high demand. We’re seeing prices increase along with destination charges.

The new-car market is experiencing a complex period, with some models carrying automaker incentives and others selling for over the sticker price, especially hybrids, trucks, and special-edition sports cars. (See good models with current incentives.)

more on car buying

In some cases, you might think it’s worth paying more for your dream vehicle, even if it means greater depreciation over time. For other vehicles, it may be better to seek a suitable, more plentiful alternative. Be careful not to get drawn into overpaying for a 2026, as the 2027s are coming out soon. In some cases, they are at dealers now.

A trend we’re routinely seeing is that work-oriented trucks (notably the Chevrolet Silverado and Ford F-150 Hybrid this month), low-priced vehicles, special-edition sports cars, and front-drive SUVs are more often the models selling for over sticker price. Plus, many of these, as you’ll see in the ratings below, aren’t among the best or most reliable vehicles in their class. Flexibility is key. Another model, even if it has a slightly higher sticker price, can often be a better long-term choice.

Based on data from TrueCar, a CR partner, we’re presenting the 10 cars and SUVs selling for the most above sticker price, starting with the largest differentials and using specific trims as examples. Every model here is selling for at least 3 percent over the manufacturer’s suggested retail price. We focused on those that consistently sell for over the manufacturer’s suggested retail price, rather than just high-demand trims, based on national prices. Regional supply and demand factors may be different where you live. All are selling for under $50,000.

CR members will see ratings highlights and detailed pricing on specific trims and configurations. Keep in mind that this list doesn’t factor in Consumer Reports’ recommendations, nor do we endorse paying such premiums for a new car. 

Of course, local pricing may differ. You can see the transaction prices for these and every other mainstream vehicle on the model pages by clicking through the ratings boxes below or by searching our interactive New Car Ratings & Reliability chart.

For smarter buys, see the best deals on new cars and new SUVs now, and browse the list of the most-discounted cars.

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CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to our Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers.

In addition to national incentives, Consumer Reports members are eligible for other offers from select manufacturers through the Build & Buy Car Buying Service. Plus, they can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Nissan Kicks: 7% Over MSRP

Kia Niro: 6% Over MSRP

Mitsubishi Outlander Sport: 6% Over MSRP

Jeep Compass: 6% Over MSRP

Genesis G70: 5% Over MSRP

Toyota RAV4: 4% Over MSRP

Toyota Corolla Cross Hybrid: 4% Over MSRP

Hyundai Ioniq 5: 4% Over MSRP

Toyota 86: 3% Over MSRP

Kia Seltos: 3% Over MSRP