The Most and Least Liked Car Brands

Rankings based on Consumer Reports' owner satisfaction survey

family standing next to a Dodge Durango Photo Illustration: Eric Heintz

Some automakers have a model or two that ranks among the most satisfying vehicles, while the rest of their lineup falls short in the eyes of owners. But a handful of manufacturers consistently please buyers across all or most of their lineups. Here, we highlight those top-scoring brands that, on average, get the highest satisfaction scores.

Why does such consistency matter if you’re only buying one vehicle? Because automaker lineups aren’t static: Some models barely change over the years, but many undergo redesigns every few years and others are brand-new offerings. An automaker that consistently earns high satisfaction scores across its lineup has a track record of strong redesigns and brand-new models that fulfill owner expectations. 

Each year we ask owners whether they’d buy their same car again if given the chance. Then we sorted those responses by vehicle brand, and we present them below by overall brand average. The results show which brands’ models are most and least satisfying to owners. Car shoppers can use this information to make more informed choices when deciding which 2022 models to consider. (Note that some brands, such as Toyota, offer many models, and others, such as Chrysler and Ram, have just a couple.)

This year Tesla again tops our brand-level satisfaction ranking, with Porsche in second place and Genesis—which returns after not having enough models to qualify last year—coming in third. Chrysler remains in fourth place and Dodge moved up three spots to rank fifth. 

Last year’s number two brand, Lincoln, fell to mid-pack, while the number three brand, Ram, dropped down to number six.

Like last year, Buick, Nissan, Cadillac, and Infiniti finished at the bottom of our rankings.

MORE ON OWNER SATISFACTION FOR CARS

For all brands, most owners said they would buy their vehicle again. But owner satisfaction is just one factor that goes into Consumer Reports’ Overall Score for each tested model we rate, along with safety, reliability, and road-test score.

Some of the brands that score high for owner satisfaction don’t rate well on other measures. For example, Tesla and Genesis are near the top for owner satisfaction but at the bottom of our reliability ratings. The reverse is true for brands such as Acura and Buick, which have models that are reliable but relatively unsatisfying to their owners. And a few brands—such as Jeep and Mercedes-Benz—are toward the bottom for both.

We also analyzed the data to determine which automakers excel at specific factors such as comfort, how easy the infotainment system is to use, and perceived value. This enables buyers to better understand why owners rated certain brands as they did, and to focus on the automakers that showed strengths in areas they most care about—and skip ones with weaknesses. A buyer who highly values driving comfort, for example, may be interested to learn that Mercedes-Benz ranks third among all brands by that standard, despite its relatively low overall ranking. Jeep, meanwhile, ranks in the bottom quarter of the overall brand rankings and also comes in dead last in comfort.

Keep in mind that the least satisfying models or brands aren’t necessarily the worst on the market. Rather, they didn’t match the customers’ expectations.

Below is a chart of the brands offering vehicles that most satisfied owners, and a few that didn’t get as much love.

How We Rate Satisfaction

Results are from the 2021 Annual Auto Surveys involving more than 300,000 vehicles. Data from the 2019-2021 model years (plus a few 2022 models) were used provided a vehicle wasn’t significantly changed over that time. Some ratings might be based on a single model year. The owner satisfaction score is based on the percentage of owners who responded definitely yes to the question of whether they would buy the same vehicle if they had it to do all over again (considering price, performance, reliability, comfort, enjoyment, etc.). Factor ratings and scores were determined based on the percentage of owners who said they were very satisfied. For more information, go to our Guide to Car Reliability & Owner Satisfaction.

Tesla
82
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
4/5
In-Car Electronics
3/5
Style
4/5
Value
1/5
Porsche
80
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
Genesis
75
Number of models: 3
Owner Satisfaction Scores
Driving
5/5
Comfort
3/5
In-Car Electronics
2/5
Style
5/5
Value
3/5
Chrysler
74
Number of models: 2
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
3/5
Style
4/5
Value
2/5
Dodge
74
Number of models: 2
Owner Satisfaction Scores
Driving
5/5
Comfort
3/5
In-Car Electronics
3/5
Style
5/5
Value
1/5
Ram
73
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
4/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
BMW
72
Number of models: 7
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
Ford
71
Number of models: 12
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
Mazda
70
Number of models: 5
Owner Satisfaction Scores
Driving
5/5
Comfort
3/5
In-Car Electronics
1/5
Style
5/5
Value
3/5
Hyundai
70
Number of models: 8
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
3/5
Style
5/5
Value
2/5
Toyota
69
Number of models: 14
Owner Satisfaction Scores
Driving
4/5
Comfort
3/5
In-Car Electronics
1/5
Style
5/5
Value
2/5
Volvo
68
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
1/5
Style
5/5
Value
1/5
Lexus
68
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
1/5
Style
4/5
Value
2/5
Subaru
68
Number of models: 7
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
1/5
Style
4/5
Value
3/5
Lincoln
68
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
3/5
Style
5/5
Value
1/5
Mini
67
Number of models: 2
Owner Satisfaction Scores
Driving
5/5
Comfort
3/5
In-Car Electronics
2/5
Style
5/5
Value
2/5
Chevrolet
67
Number of models: 13
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
3/5
Style
4/5
Value
2/5
GMC
67
Number of models: 8
Owner Satisfaction Scores
Driving
5/5
Comfort
4/5
In-Car Electronics
3/5
Style
5/5
Value
1/5
Honda
66
Number of models: 8
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
1/5
Style
4/5
Value
2/5
Volkswagen
65
Number of models: 6
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
2/5
Style
4/5
Value
2/5
Audi
65
Number of models: 9
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
1/5
Style
5/5
Value
1/5
Mercedes-Benz
64
Number of models: 4
Owner Satisfaction Scores
Driving
5/5
Comfort
5/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
Kia
64
Number of models: 9
Owner Satisfaction Scores
Driving
4/5
Comfort
3/5
In-Car Electronics
2/5
Style
4/5
Value
2/5
Jeep
62
Number of models: 6
Owner Satisfaction Scores
Driving
3/5
Comfort
2/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
Buick
61
Number of models: 4
Owner Satisfaction Scores
Driving
4/5
Comfort
3/5
In-Car Electronics
2/5
Style
4/5
Value
2/5
Nissan
59
Number of models: 6
Owner Satisfaction Scores
Driving
4/5
Comfort
3/5
In-Car Electronics
2/5
Style
4/5
Value
2/5
Acura
57
Number of models: 3
Owner Satisfaction Scores
Driving
5/5
Comfort
4/5
In-Car Electronics
1/5
Style
5/5
Value
2/5
Cadillac
56
Number of models: 4
Owner Satisfaction Scores
Driving
4/5
Comfort
4/5
In-Car Electronics
2/5
Style
5/5
Value
1/5
Infiniti
43
Number of models: 2
Owner Satisfaction Scores
Driving
4/5
Comfort
5/5
In-Car Electronics
1/5
Style
5/5
Value
1/5
*Brands must have at least two models with sufficient sample size to be calculated in the brand rankings. Excluded brands: Acura, Alfa Romeo, Fiat, Genesis, Jaguar, Land Rover, Maserati, Mitsubishi.

Editor’s Note: This article also appeared in the March 2022 issue of Consumer Reports magazine.


Jon Linkov

I owe my career to two fateful events: my father buying a 1965 Corvette and my purchase of an Audi A4 rather than a Chevy Tahoe. The Corvette jump-started my love of cars, and the Audi led me to automotive journalism, track days, and amateur car repair. In my free time I cycle as much as possible, no matter the season.