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    Owner Satisfaction Ratings: Best and Worst Car Brands Revealed

    Our exclusive ratings show which cars have the most satisfied owners, based on survey responses from tens of thousands of car owners

    photo illustration of Rivian, BMW, Subaru, Tesla and Ford logos with highway of cars tinted green in background Photo Illustration: Consumer Reports, Getty Images, Manufacturers

    If you’re shopping for a car, it helps to know which vehicles other owners like or loathe. Consumer Reports’ owner satisfaction ratings, which use data from our exclusive member surveys of real car owners, show which brands have met or failed to meet their customers’ expectations in various key areas.

    Owner satisfaction ratings for a brand or a particular car sometimes don’t align with reliability ratings for that brand or model, especially for new models. But why would unreliable cars still have happy owners? Partly because new-car warranties frequently cover the repair bills for a problem-prone car.

    This year, however, with the average price of new cars exceeding $50,000, buyers may be focusing more on reliability and costs than on flash and performance. In our most recent ratings, six of the 10 most satisfying brands are also on our list of the 10 most reliable brands. 

    In this article Arrow link

    For the third straight year, the EV automaker Rivian and BMW sit at the top of our brand satisfaction list. They’re joined by some of the same automakers who populated last year’s top 10: Tesla, Ford, Genesis, and Lexus.

    This year, Subaru has moved up to No. 3 in owner satisfaction, with Toyota, Honda, and Chevrolet rounding out the top 10. Mercedes-Benz was the biggest mover on the list, jumping up nine spots to come in at No. 17.

    Owner Satisfaction by Brand
    Brands are ranked on the average percentage of owners who said in CR member surveys that they would buy the same vehicle again.
    Rank
    Brand
    Satisfaction Score
    Owner Would Buy Again
    1
    3/5
    85%
    2
    3/5
    71%
    3
    3/5
    69%
    4
    3/5
    69%
    5
    3/5
    68%
    6
    3/5
    66%
    7
    3/5
    66%
    8
    3/5
    65%
    9
    3/5
    64%
    10
    3/5
    64%
    11
    3/5
    63%
    12
    3/5
    62%
    13
    3/5
    62%
    14
    3/5
    61%
    15
    3/5
    61%
    16
    2/5
    60%
    17
    2/5
    59%
    18
    2/5
    59%
    19
    2/5
    59%
    20
    2/5
    58%
    21
    2/5
    56%
    22
    2/5
    55%
    23
    2/5
    53%
    24
    2/5
    53%
    25
    2/5
    52%
    26
    2/5
    51%
    MORE ON Car OWNER SATISFACTION

    Some automakers have a model or two that ranks high on our list of the most satisfying vehicles, while the rest of that brand’s lineup falls short. But a handful of manufacturers regularly please buyers across all or most of their range of vehicles. Consistently high satisfaction scores like this are impressive because a brand’s lineup changes with time. Some of its models will be largely unchanged over the years, some will undergo redesigns every few years, and others will be brand-new offerings. Automakers that consistently earn high satisfaction scores across their lineups—like those at the top of this list—have a track record of strong redesigns and brand-new models that fulfill owner expectations. 

    Again, owner satisfaction and a brand’s reliability rating sometimes diverge. For example, Rivian buyers continue to tell us that they’re very satisfied with their electric vehicles despite experiencing many problems, something typical for vehicles built by a new automaker. As a result, Rivian sits at the extremes of our surveys: tops in satisfaction, but worst in reliability. 

    To be included in this ranking, at least two models from a brand must have data submitted by a sufficient number of CR survey respondents to ensure statistical validity. That lack of data is why the following brands don’t appear in this year’s rankings:

    Alfa Romeo, Dodge, Fiat, Infiniti, Jaguar, Land Rover, Lucid, Maserati, Mini, Mitsubishi, Polestar, and Porsche

    Tops in Comfort, Fuel Economy, and More 

    We’ve organized our data to show the brands that owners are most satisfied with in specific areas, including comfort, driving, cabin storage, ownership costs, and in-cabin experience and usability. If you’re shopping for a new car, you can start by considering which qualities you care most about, and use our lists to find out which brands get high scores for them. Then focus your search on brands that did well in those areas and skip those that didn’t. 

    Remember that owner satisfaction reflects whether a car meets a customer’s expectations. The most satisfying cars aren’t necessarily the best in other categories, and vice versa.

    COMFORT
    Includes seat comfort, cabin noise, and ride comfort, among other factors.
    MOST SATISFYING
    5
    Rivian
    5
    Genesis
    5
    Lincoln
    5
    Audi
    5
    BMW
    5
    Ram
    LEAST SATISFYING
    4
    Acura
    DRIVING
    Takes into account handling and how quickly the vehicle gains speed.
    MOST SATISFYING
    5
    Tesla
    5
    Rivian
    5
    BMW
    5
    Genesis
    5
    Subaru
    5
    Lincoln
    LEAST SATISFYING
    4
    Nissan
    CABIN STORAGE
    Includes cup holders and dashboard and center console storage but does not include the trunk.
    MOST SATISFYING
    4
    Ram
    4
    Tesla
    4
    Lincoln
    4
    Chrysler
    4
    Rivian
    4
    Ford
    LEAST SATISFYING
    3
    Mazda
    USABILITY
    How easy it is to use the climate controls, gear selector, infotainment system, etc.
    MOST SATISFYING
    4
    Rivian
    4
    Genesis
    4
    Chrysler
    4
    Honda
    4
    Chevrolet
    4
    Tesla
    LEAST SATISFYING
    2
    Volkswagen
    OWNERSHIP COST
    Includes costs for fuel, insurance, maintenance, and repairs.
    MOST SATISFYING
    4
    Tesla
    4
    Rivian
    4
    Hyundai
    4
    Kia
    4
    Toyota
    4
    Mazda
    LEAST SATISFYING
    3
    Mercedes-Benz

    How We Rate Satisfaction

    Consumer Reports’ owner satisfaction ratings are based on the results of our 2025 Annual Auto Surveys, which cover about 380,000 vehicles. We averaged data from the 2023 to 2025 model years (plus a few 2026 models), provided a vehicle wasn’t significantly changed over that time. In some cases, ratings might be based on a single model year. The owner satisfaction score is based largely on one specific question: Based on price, performance, reliability, comfort, enjoyment, etc., if given the chance to do it again, would you buy the same vehicle? Ratings and scores for the factors were determined based on the percentage of owners who said they were very satisfied. 

    See our Guide to Car Reliability & Owner Satisfaction.



    Jon Linkov

    Jon Linkov is the deputy auto editor at Consumer Reports. He has been with CR since 2002, covering varied automotive topics including buying and leasing, maintenance and repair, ownership, reliability, used cars, and electric vehicles. He manages CR’s lineup of special interest publications, hosts CR’s “Talking Cars” podcast, and writes and edits content for CR’s online and print products. An avid cyclist, Jon also enjoys driving his ’80s-era sports car and instructing at track days.