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    Consumer Reports' Most Popular New Cars and SUVs

    These are the new models most researched by car shoppers

    green 2026 Subaru Outback on grass with fence and trees in background
    2026 Subaru Outback
    Photo: Subaru

    If you’re looking to crowdsource options for your next new car or SUV, you’ve come to the right place. The 10 vehicles highlighted here represent the top car model pages on CR.org, meaning they’re the vehicles people most frequently research on our site.

    Many of these models sit at the top of our vehicle ratings charts because of their high Overall Score, which means they scored well in our road tests, have good reliability, come with key active safety features, and performed well in crash tests.

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    More on Buying a Car

    Be aware that Overall Scores change over time as new information, such as reliability or crash-test data, becomes available. The model pages always reflect our latest vehicle ratings.

    The vehicles are listed in order of popularity, with the most researched model at the top. All come standard with automatic emergency braking (AEB), AEB that works at highway speeds, blind spot warning (BSW), and rear cross traffic warning (RCTW) unless otherwise noted.

    We’ve also included links to the vehicles that rank 11 through 20 in popularity at the bottom of the page.

    Car Brand Report Card

    Find out who makes the best vehicles.

    2025 Subaru Forester on a white background.

    Photo: Consumer Reports Photo: Consumer Reports

    Subaru Forester

    The Subaru Forester has excellent outward visibility, a roomy interior, and a comfortable ride. While its 2.5-liter four-cylinder has a rather abrupt initial launch and sometimes feels underpowered, it returned a commendable 29 mpg overall. The Forester rides smoothly, and handling is sound and secure but not sporty. The front seats are comfortable, though the bottom cushion may be too short for drivers with longer legs. The rear seat is roomy, and cargo space is generous. Most controls are simple, but multiple steps are required for some climate functions through the touchscreen. BSW and RCTW aren’t available on the Base version and are only optional on the second-tier Premium.


    2025 Toyota RAV4 on a white background.

    Photo: Consumer Reports Photo: Consumer Reports

    Toyota RAV4

    The outgoing RAV4’s 2.5-liter four-cylinder is paired with an eight-speed automatic, together delivering relatively quick acceleration. We found that Toyota’s small SUV was responsive in corners, and it remains under control even when pushed to its handling limits. The ride, however, is somewhat stiff, and the noisy engine hurts the driving experience. Most controls, such as the large climate knobs, are easy to use. BSW and RCTW are standard on all except the base trim.

    The redesigned RAV4 will be available only in hybrid and plug-in hybrid forms when it goes on sale in early 2026. It is claimed to have improved performance, infotainment, and safety. The hybrid powertrain produces 226 combined horsepower, and for the first time, it’s available in a front-drive configuration. The AWD version has even more oomph, with 236 hp. The plug-in hybrid powertrain gained 18 hp for 2026, raising its combined output to 320 hp. The electric-only range has increased to 50 miles. All RAV4s have a 12.3-inch instrument panel, while the center infotainment screen is either a slim 10.5-inch screen or 12.9-inch one with onscreen controls for the climate system. The Safety Sense 4.0 system is the latest evolution of the brand’s comprehensive suite of safety and driver assistance features. Read our First Drive of the 2026 RAV4.


    blue 2026 Subaru Outback

    Photo: Consumer Reports Photo: Consumer Reports

    Subaru Outback

    The Subaru Outback has grown from an adventure-inspired wagon into a full-fledged SUV. The new look adds cargo space and headroom, although ground clearance remains the same on most models. It now sits between the Forester and Ascent. A 180-hp, 2.5-liter four-cylinder engine is standard, while the more powerful XT and rugged-looking Wilderness models get a turbocharged 2.4-liter turbo four that produces 260 horsepower. Roof rails are standard. An updated infotainment system and controls incorporate easier-to-use buttons and knobs instead of full touchscreens, and active safety systems have been enhanced with new features, including an emergency stop feature that can pull the car over if the driver is unresponsive. Read our preview of the redesigned Outback.


    grey 2025 Subaru Forester Hybrid

    Photo: Consumer Reports Photo: Consumer Reports

    Subaru Forester Hybrid

    The Forester Hybrid uses an electric motor backed by a lithium-ion battery to augment its 2.5-liter flat-four engine. That hybrid powertrain increases horsepower to 194 compared with 180 for the regular Forester. We measured 34 mpg overall, a notable improvement from the 29 mpg overall we recorded for the regular Forester we tested. The Hybrid retains all of the Forester’s key virtues, including a comfortable ride, excellent outward visibility, and a roomy rear seat. But it’s quieter than the regular model, and benefits from a more pleasant initial takeoff, thanks to the electric drive. All trims come standard with BSW and RCTW.


    2025 Honda CR-V on a white background.

    Photo: Honda Photo: Honda

    Honda CR-V

    The incredibly popular CR-V is a practical and functional SUV. Its 1.5-liter turbo-four is mated to a CVT and delivers unobtrusive propulsion, but this combo feels underpowered at times. At 26 mpg overall, fuel economy has regressed. The CR-V’s ride is firm but absorbent, and handling is responsive and secure. The rear seat is generously sized and easy to get into. A relatively simple and boxy shape makes for ample cargo room. The controls and infotainment system are user-friendly. BSW and RCTW aren’t available on the base LX.


    grey 2025 Mazda CX-5 on white background

    Photo: Mazda Photo: Mazda

    Mazda CX-5

    The CX-5 remains one of the best small SUVs. The 2.5-liter four-cylinder engine and six-speed automatic make for a responsive and unobtrusive powertrain. High-end versions have a more powerful turbo engine. Handling is responsive and enjoyable, and the steady, compliant ride is among the best in the class. The cabin is quiet, and the interior is attractive. Soft-touch surfaces and chrome trim add to the interior ambience. But there is a learning curve to mastering the infotainment system. For 2026 the CX-5 gets a redesign that looks evolutionary. The powertrain remains the same and all-wheel drive will remain standard. Mazda says the 4.5-inch longer wheelbase translates into more interior room, particularly for rear-seat passengers. Read our preview of the 2026 CX-5.


    grey 2025 Subaru Crosstrek on white background

    Photo: Consumer Reports Photo: Consumer Reports

    Subaru Crosstrek

    The Subaru Crosstrek has a comfortable ride, responsive handling, mostly simple controls, and a practical but basic interior. Updates for the 2026 model include the 180-hp 2.5-liter engine replacing the lackluster 2.0-liter engine. The engine is paired with a continuously variable transmission. The X-Mode for the all-wheel-drive system alters power distribution to help traverse tricky terrain in off-road situations. The cabin is roomy, and in Subaru SUV tradition it is easy to get into and out of. The front seats are comfortable and supportive, and are finally available with adjustable lumbar support. BSW and RCTW are available only on higher trims. A hybrid version is also available.


    2025 Toyota Highlander Hybrid on a white background

    Photo: Toyota Photo: Toyota

    Toyota Highlander

    The Highlander uses a 265-hp, 2.4-liter turbo four-cylinder that packs good midrange oomph but has a gritty sound under acceleration. We got 22 mpg overall in our tests. The ride is comfortable, and handling is sound and secure, but mundane. Seven- and eight-passenger seating configurations are available. Either way, the second row is very roomy, but the third row is tiny and not as useful as in some midsized SUV competitors. The Highlander’s infotainment system looks modern, but it’s not particularly user-friendly.


    2025 Honda CR-V Hybrid on a white background.

    Photo: Consumer Reports Photo: Consumer Reports

    Honda CR-V Hybrid

    The CR-V Hybrid remains a practical and functional SUV. The fuel-efficient hybrid powertrain combines a 2.0-liter four-cylinder engine with electric drive. It delivers ample oomph, and we appreciate the way Honda’s hybrid system delivers simulated upshifts, mimicking a traditional automatic. The ride is firm but absorbent, and the handling is responsive and secure. The rear seat is generously sized and easy to get into and out of. A relatively simple and boxy shape gives the CR-V good outward visibility and ample cargo room. The controls and infotainment system are easy to use.


    red 2025 Nissan Rogue on white background

    Photo: Consumer Reports Photo: Consumer Reports

    Nissan Rogue

    The Nissan Rogue is a roomy compact SUV. We got 25 mpg overall from the 201-hp, 1.5-liter turbo three-cylinder. The SUV feels solid and substantial, with a composed ride and nimble handling. Interior space is generous for a small SUV, and access is very easy, particularly for the rear seat, thanks to a 90-degree door opening. Controls are simple to use, although the electronic gear selector may require some familiarity. A plug-in-hybrid version, based on the Mitsubishi Outlander PHEV (itself based on the Rogue platform), arrives in 2026.



    Jon Linkov

    Jon Linkov is the deputy auto editor at Consumer Reports. He has been with CR since 2002, covering varied automotive topics including buying and leasing, maintenance and repair, ownership, reliability, used cars, and electric vehicles. He manages CR’s lineup of special interest publications, hosts CR’s “Talking Cars” podcast, and writes and edits content for CR’s online and print products. An avid cyclist, Jon also enjoys driving his ’80s-era sports car and instructing at track days.