Brand-by-Brand Guide to the Best Car Deals

For a different look at the available discounts, we evaluated incentives by brand to determine which ones you'll easily score a deal from. But you still need to check those local transaction prices to be equipped to get a great deal.

Only 2020 model-year cars that have incentives are included below, and we averaged those incentives at the trim level to come up with a brand average. This doesn't factor in models without automaker incentives, and we indicate below how many trim variants were counted in this average.

With this approach, you can readily see that Genesis is offering significant savings, on average, for its product line, while Chevrolet, Nissan, and Ram have many models without such incentives. The trend seems to be that sports cars and commercial-grade trucks are the models and trims that are most often sold without them.

There were quite a number of brands that currently don’t have traditional customer incentives, including Acura, Audi, BMW, Honda, Infiniti, Lexus, Maserati, Mercedes-Benz, Mini, Porsche, Subaru, Volkswagen, and Volvo. That doesn't mean there's no negotiation room on models from these brands, but you may have to work a bit harder for the savings.

We present our findings below in two charts: One with the brands organized in alphabetical order and the other ranking the brands by average savings. The second chart list the models with the largest incentives.

Do a cross-check with our other lists of deals to find specific savings on highlighted models.